Influencer Marketing Campaign for The Crack Shack 

Not Enough Foot Traffic

Although a very well known restaurant, The Crack Shack was not getting enough in-restaurant traffic for its Pasadena and Century City locations. The challenge was to define a target audience for each location and determine the best method for outreach. For The Crack Shack Pasadena, the target audience is young professionals to promote dining in the evenings and during happy hour. For The Crack Shack Century City, the target audience is families to promote dining on the weekend and bringing larger groups of people. In addition, we strived to raise awareness for the brand on social media.