Affiliate Program Supercharges Growth for Hayabusa Fight
Power Digital designed an affiliate program that led to fast brand and revenue growth for Hayabusa Fight.
Building Brand Awareness With Top-Tier Press Ahead of Launch to Market In the Midst of Covid
Services
The Results
51Total Media Placements
417.2M+Total Media Impressions
1Award
Challenges
Solutions
In order to cement Ace of Air as a true disruptor and first in the industry, Power created a strategic pre-launch strategy leveraging the brand’s circular economy model, founding story, and ultimate mission to create an entirely new world of personal care where the planet thrives as much as its people. Power executed a thoughtful launch strategy consisting of targeted outreach inclusive of an exclusive feature, 1:1 founder interviews, embargo outreach, newsjacking and a day-of-launch press release on PR newswire. Power successfully positioned Ace of Air with media as a wellness + beauty brand that has reimagined the way we look at the industry, taking 100% of responsibility for the complete lifecycle of its packaging.
Results
Within 12 hours of the brand’s website launch, Power secured more than 230 million impressions, with features in Fast Company, Forbes, Well + Good, and The Zoe Report. Ahead of the consumer product launch that followed, Power garnered a total of more than 408 million impressions, with coverage in more than 50 business, consumer and trade publications including and not limited to, Vogue, WWD, CEW, POPSUGAR, Yahoo! Life, Glossy, and more.
We’re far from “one hit wonders”.
Explore our collection of B2B success stories.
Catalina Crunch Fuels Explosive Omnichannel Revenue Growth Online and In-Store With Strategic Retail Marketing Playbook
With Power Digital's strategic retail marketing playbook, Catalina Crunch saw aggressive growth.
Sambazon’s Sales Skyrocket After Enhancing Brand Awareness
Through paid social, paid search & performance ad creative, Power Digital grew revenue by 151% & paid iROAS by 397%. Learn how we did it.
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